At-a-glance, a symbol or pattern that defines the essence of your business or venture. Used in a more traditional way, or less traditionally like some of the patterns that Goods Lift have created for clients, the imagery becomes a strong and important link. 
Quick draw A web 2.0 project management system for Architects and Engineers. This logo was one of a range presented to the client, who was keen to have a bold red and green colour scheme to work in to their stable of products. The symbolism of the triangle drawing tool is quickly recognisable and owned by the market MarkUp works with.
Natural territory Wholefood chef Stephanie Willaton was looking to upgrade her profile and commence some new projects with a consistent styling.
A logo was developed to reflect Stephanie's wholesome, delicate, modern and vibrant cooking.
Strength in numbers
In addition to a GPS IT logo, director Anthony Russo had always visualised a graphic of a void of numbers and symbols as a part of his business identity. Goods Lift saw how these could work as a strong branding mechanism and developed the two elements to work flexibly both in conjunction and separately.
Well scripted GPS Partners are a boutique accounting firm with a strong business advisory focus. In the traditionally conservative field of accounting and business, the parters have consistently fresh thinking, and recognised the value of developing their branding identity to suit.
Line up A specialist compliance accounting firm, the Oakland Group were after a logo with a classic feel to represent strength and stability.
A new leafA traditional logo may not have the right feel in some situations. For naturopath Karen Weippert, an illustration of leaves and a signature colour was developed to give her a strong identity without a corporate feel. The leaf illustration appears on all of Karen's material, ever flexible and fresh.
New for old When a product has had a 100 year life, it embodies more than the old-school environmentally sensitive cleaning product within. The logo was designed to respect the long standing traditions of the brand and bring it into the new century.
Pattern perfect
A bold artisanal pattern was used as a branding mechanism to accompany a simple logo already in use at Knead Bakers. These bread wraps get a great deal of attention at the markets where they are sold, telling the story of the handcrafted breads that are made with age old techniques.
